The Client:
Sabian's story is fascinating. Keepers of the family secret of cymbal making, and the brand for hand-hammered sound, Sabian now boasts a selling system which presents thier product in a powerful, proactive way. The Sabian selling tools and selling system, named The Sabian Vault, are revolutionizing cymbal sales at retail. This project is a great example of how research, industrial design, and brand voice combine to create a solid experience and presence of a brand at the customer, vendor, and industry level.

My Role:
Lead Design
Creative Direction