The Client:
After over 100 years serving the Merrimack Valley community, the Lawrence Savings Bank decided to rebrand in an attempt to reach out to a locally changing demographic. The challenge here was to create a useful brand vocabulary which would at once introduce their new entity, RiverBank, to the community in a fresh, friendly way; one that would not alienate or overwhelm present customers. RiverBank clearly offers an organized, friendly, and knowledgable option for banking in this community in a fresh voice.

My Role:
Creative Director