The Client
First Act has a tough challenge. Known for their low-price offerings sold through Wal-Mart, this brand also boasts a custom luthier shop in Brighton MA. Their new 45-Page sales book leverages the craftsmanship of the Lola, the Sheena, and the Delia incorporating close-up details, testimonials frommany of today's top musicians who choose First Act, images of luthiers at work, and cad drawings which were used as a texture throughout. Proof positive. that First Act is so much more than it's known for.

My Role
Creative Director
Art Directior