The Client:
In just a few minutes wandering through the Acton Arboretum, one can feel what a special place it is. Their new identity now reflects that. In keeping with the idea of creating and tending to (crafting) a garden, the visual vocabulary was developed with an arts-and-crafts style, while the pergola mark metaphorically suggests those who care for and enjoy the Arboretum. Photographs taken during the discovery sessions were later incorporated into additional collateral.

My Role:
Creative Director